Presentations Should Be Persuasive

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Most presentations should persuade. The interactive nature of persuasion tends to help an audience engage with the presenter and the presentation’s content. Even when the main purpose of the presentation is simply to convey information, it is often useful to at least consider the persuasive model rather than the informative model. 

In this video clip, David Zehren recounts a client’s war story to remind us to consider whether our presentation should use the persuasive model.